For Business Owners
Accountability gives you leverage.
Running Google Lighthouse gives you leverage over Web Designers, by making them accountable for their errors.
Luckily, Google gives them a quick and easy, free way to find and fix their errors, on your website now, today.
You'll love Google Lighthouse.
So quick and easy to run.
Less than a minute.
"You can have results or excuses. Not both."
Arnold Schwarzenegger
5 easy steps
to run Lighthouse
are on the next page.
Google Lighthouse is generating the results for this open-source project.
Until there is a web design regulatory body, web designers charge what they want for what they want, with no accountability.
White Knighting
In 13 towns
1,647 web designers
Lighthoused
👑
Far King Cool
Tier 1 Web Design
White Knights
found
Google Lighthouse is
paint-by-numbers
for web design
Business owners love
Google Lighthouse
Web Designersaurs,
not so much
Web Designersaurs
Web Designersaurs are like digital dinosaurs - once mighty in their field, but now struggling to adapt to a changing environment.
Just as dinosaurs couldn't survive the drastic changes that led to their extinction, these designers may find themselves increasingly out of place in a web ecosystem that prioritises innovation, agility and user experience.
Five Easy Steps To Run Google Lighthouse Now is on the next page.
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another business owner
to help them too.
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Far King Cool
Tier 1 Web Design
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Web Designersaurs
You'll love Google Lighthouse.
So quick and easy to run.
Less than a minute.
Step One
Open a Google Chrome Browser
Make sure you're using Google Chrome for this process.
If you don't have it, download it for free from the Google Chrome website.
Step Two
Go to your business website
Type your website's URL into the address bar and press Enter.
Step Three
Open the Developer Tools panel
Press Ctrl + Shift + I on your keyboard or Cmd + Option + I on a Mac.
This will open the Developer Tools panel at the side or bottom of your screen.
Alternatively, you can right-click on your webpage and select "Inspect".
Step Four
Navigate to Lighthouse
In the Developer Tools panel, look at the top and click on the >> button to reveal secret tabs.
Select Lighthouse from the dropdown menu.
Step Five
Analyze Your Page Load
Once you're in the Lighthouse tab, you'll see options to customise your audit.
For now, the default settings will work fine.
Click on "Analyze page load" to start your audit.
Lighthouse will take a few moments to run the analysis.
What You're Hoping For
Four green lights.
Google Lighthouse will generate a report with 4 categories:
Performance, Accessibility, Best Practices and SEO
Your goal is to achieve green scores (90-100) in all 4 categories.
Interpreting the Results
Scroll down to see the problems.
After Lighthouse completes the analysis, scroll down through the report to see detailed insights.
Click on problems to see how your web designer should fix them.
Each issue listed in the report comes with specific guidance for them.
Click on the problems highlighted in red or orange.
This will provide them with detailed explanations and direct links to Google's documentation on how they should resolve them.
Paint-by-numbers for web design
Just like a paint-by-numbers kit, Google Lighthouse breaks down complex web development tasks into manageable steps for them.
By following the clear, actionable recommendations provided, they can systematically improve your website's performance, accessibility, best practices and SEO.
Why This Matters
Running Google Lighthouse and addressing the identified issues will help your website perform better, load faster, be more accessible to all users and rank higher in search engine results.
This translates to a better user experience, increased traffic and ultimately, more business success.
Take Action Now
Open Google Chrome, follow those five simple steps and see for yourself how Google Lighthouse can help your web designer create your better, more effective website.
It's quick, easy and incredibly beneficial.
Web Design Standards are on the next page.
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Web Designersaurs
Good web designers have adapted and evolved, staying current with modern trends and technologies.
They are thriving and continue to deliver high-quality, user-friendly websites that meet industry standards.
Web designersaurs are struggling to keep up with the pace of change.
Their methods are outdated and their websites often lack the necessary polish and performance, putting them at risk of falling behind.
Web designersaurs are on the brink of extinction.
Their work is severely outdated, with websites that are plagued by issues and failing to meet even basic standards, signaling a dire need for modernisation or they'll become extinct.
Outstanding Web Design
Score of 90-100
The Pinnacle of Excellence
Eagle Websites
Web designers in this category achieve a Google Lighthouse score of 90-100.
Their sites are not only high-performing but also accessible, adhere to best practices and are SEO optimised.
These designers set the gold standard in the industry.
Impressive Web Design
Score of 85-89
Almost Perfect
Cheetah Websites
Scoring between 85-89, these web designers deliver impressive results.
While not quite at the top, their websites are well-optimised and provide an excellent user experience.
They are reliable choices for your web design needs.
Solid Web Design
Score of 80-84
Reliable and Effective
Bear Websites
With scores ranging from 80-84, these web designers provide solid and dependable services.
Their websites perform well and meet key standards, ensuring a good online presence for their clients.
Mediocre Web Design
Score of 65-79
Needs Improvement
Goat Websites
Web designers scoring 65-79 fall into the mediocre category.
Their websites may perform adequately but often lack in certain areas.
Improvements are needed to reach higher standards of web design.
Lackluster Web Design
Score of 55-64
Falling Short
Sloth Websites
With scores between 55-64, these web designers deliver lackluster results.
Their websites often suffer from performance or accessibility issues, indicating a need for significant enhancements.
Subpar Web Design
Score of 50-54
Below Expectations
Ostrich Websites
Scoring 50-54, these web designers provide subpar services.
Their websites typically underperform in multiple areas, leading to a poor user experience and lower search engine rankings.
Troubling Web Design
Score of 40-49
Serious Issues
Hyena Websites
Web designers in this category score 40-49.
Their websites have troubling performance and accessibility issues, requiring immediate attention and major improvements.
Disastrous Web Design
Score of 20-39
Major Failings
Piranha Websites
With scores between 20-39, these web designers deliver disastrous results.
Their websites are plagued with significant issues that severely impact user experience and effectiveness.
Catastrophic Web Design
Score of 0-19
Beyond Redemption
Dodo Websites
Scoring 0-19, these web designers provide catastrophic services.
Their websites fail on almost every front, making them a poor choice for any business seeking a functional and effective online presence.
Web Design Tips
Google Lighthouse highlights the importance of choosing a web designer who excels in performance, accessibility, best practices and SEO.
Utilising Google Lighthouse, you can identify the strengths and weaknesses of each designer.
For the best results, aim for designers in the Outstanding, Impressive, or Solid web design categories.
Remember, a well-optimised website not only enhances user experience but also improves search engine rankings and overall online success.
Web Designersaurs are on the next page.
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Web Designersaurs
Web Designersaurs
The concept of web designersaurs is a playful yet pointed term that refers to web designers who are stuck in outdated methods and resist modern trends and technologies in web design.
These designers might still be using tools, techniques and aesthetics that were popular in the early days of the internet, perhaps from the late 90s to early 2000s.
While their skills were cutting-edge back in the day, they now find themselves fossilised in a rapidly evolving digital landscape.
Characteristics of Web Designersaurs
Outdated Tools and Techniques
They might still rely on older software like Adobe Flash, or stick to table-based layouts and inline CSS, ignoring responsive design principles.
They could prefer static HTML sites over dynamic, content-driven platforms like WordPress or modern JavaScript frameworks.
Their designs might favour skeuomorphic elements and heavy graphics, rather than the flat, minimalistic design trends that are now common.
Resistant to Change
These designers are hesitant to adopt new technologies such as CSS Grid, Flexbox, or JavaScript libraries like React or Vue.js.
They might avoid learning new skills like UX/UI design, accessibility best practices, or mobile-first design approaches.
They could be reluctant to embrace the move towards headless CMS, Progressive Web Apps (PWAs), or the use of AI in design.
Nostalgic Aesthetics
Their design work might feature retro elements like gradient-heavy buttons, animated GIFs and visitor counters that were common in early web design.
The color schemes could lean towards web-safe colors and early internet palettes, with little consideration for modern trends in typography and color theory.
Lack of Responsiveness
Web Designersaurs might struggle to create websites that are fully responsive, leading to poor user experiences on mobile devices.
They might not understand or prioritise the importance of fast load times, optimisation for search engines, or the use of content delivery networks (CDNs).
Struggling with Modern Client Demands
As clients demand more interactive, user-centered websites, these designers may find it challenging to meet those expectations.
They might also be out of touch with the latest trends in social media integration, e-commerce solutions, or digital marketing strategies.
Web Designersaur Concept
The concept serves as a humorous reminder of the importance of continuous learning and adaptation in the fast-paced world of web design.
It highlights the need for designers to evolve with technology and design trends to avoid becoming relics of a bygone era.
Google Lighthouse-optimized Web Design Benefits are on the next page.
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Web Designersaurs
A Google Lighthouse-optimized web design strategy offers numerous benefits that can significantly enhance the performance and success of your website.
Improved Performance
Faster Load Times
Lighthouse helps identify and rectify performance bottlenecks, leading to faster page load times.
Faster websites retain more visitors and reduce bounce rates.
Enhanced User Experience
By optimising performance, users experience smoother and more responsive interactions, which can lead to higher satisfaction and engagement.
Better Accessibility
Inclusive Design
Lighthouse audits highlight accessibility issues, ensuring that websites are usable by people with disabilities.
This not only broadens the potential audience but also demonstrates a commitment to inclusivity.
Compliance with Standards
Following accessibility guidelines can help ensure compliance with legal standards and avoid potential legal issues.
Higher SEO Rankings
Search Engine Optimization
Lighthouse provides insights into SEO best practices, helping improve visibility on search engines.
Higher rankings lead to increased organic traffic.
Mobile Optimization
With mobile-first indexing by search engines, Lighthouse ensures that your website performs well on mobile devices, further boosting SEO.
Adherence to Best Practices
Security Improvements
Lighthouse checks for security vulnerabilities, ensuring that websites are protected against common threats.
Code Quality
By following best practices, the codebase becomes cleaner and more maintainable, reducing technical debt and making future updates easier.
Competitive Advantage
Stand Out in the Market
Websites optimised using Lighthouse stand out in terms of performance, accessibility and SEO, giving businesses a competitive edge.
Positive Brand Image
A well-performing, accessible and user-friendly website enhances the brand's reputation and can lead to higher customer trust and loyalty.
Enhanced Analytics and Monitoring
Actionable Insights
Lighthouse provides detailed reports with actionable insights, enabling continuous monitoring and improvement of the website's performance.
Data-Driven Decisions
With precise metrics, businesses can make informed decisions about design and development priorities.
Cost Efficiency
Reduced Development Costs
Identifying and fixing issues early through Lighthouse audits can save money by reducing the need for extensive rework later.
Better ROI
Improved performance and user experience can lead to higher conversion rates and better return on investment for marketing efforts.
Future-Proofing
Keeping Up with Standards
Lighthouse helps ensure that websites stay up-to-date with the latest web standards and technologies, making them more future-proof.
Scalability
An optimised website can handle increased traffic and scale more effectively as the business grows.
Your New Web Design Strategy
Implementing a Google Lighthouse-optimized web design strategy can lead to a faster, more accessible and higher-ranking website that provides an excellent user experience, complies with best practices and maintains a strong competitive position in the market.
By continually auditing and refining your site using Lighthouse, you can ensure it remains effective, secure and aligned with evolving web standards.
Share these secrets with
another business owner
to help them too.
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Far King Cool
Tier 1 Web Design
White Knights
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Web Designersaurs
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